The Finnish rallycross championship and KSBR (Keski-Suomen Betonirakenne) enter into a partnership for the 2026 season. As part of the collaboration, KSBR will have strong visibility at championship events across Finland, ranging from windshield decals to social media and television advertising.

The partnership is built on strong similarities between competitive motorsport and the construction industry: both emphasize precision, the management of tight schedules, and seamless teamwork. At the same time, the collaboration provides the company with a natural channel to reach skilled professionals interested in the construction sector, as the motorsport audience represents exactly the target group the company aims to engage.

– The same drive that takes a car across the finish line is also needed from the builders of the future on our construction sites, emphasizes KSBR CEO Marko Leppänen.

AKK championship manager Juho Ketonen sees the partnership as highly beneficial for both parties.

– We are extremely pleased that KSBR has joined the Finnish Rallycross Championship as a partner. We share a strong hands-on mentality, resilience under pressure, teamwork, and a desire to develop in demanding conditions. The rallycross community certainly includes professionals who understand responsible execution and seeing things through to completion – exactly the qualities KSBR is looking for in demanding construction projects across Finland, he states.

Photos: Anu Leppänen/Toni Ollikainen

KSBR – Four business areas

KSBR is a Finnish full-service construction provider that delivers demanding building and infrastructure projects with high quality, precision, and cost efficiency throughout Finland. The company is known for its strong problem-solving capability, solid project management, and straightforward cooperation with clients.

KSBR serves a wide range of industries and delivers projects comprehensively from design to execution:

• Energy industry – KSBR is one of Finland’s leading wind power constructors and operates broadly across the energy construction sector.
• Industrial construction – Customized and technically demanding industrial facilities, including data centers and other special-purpose projects.
• Infrastructure construction – Critical infrastructure projects requiring high quality, strong resourcing capability, and advanced project expertise.
• Construction – Parking facilities and specialized construction for both the public and private sectors.

What kind of employees is KSBR looking for?

KSBR is currently seeking especially experienced professionals, as well as future talents who share a desire to deliver demanding construction projects with quality and responsibility. For the company, titles alone are not what matter most – attitude, competence, and the ability to work as part of a team are key.

Read more via the link and follow our job openings: Work with us

Further information:

Marko Leppänen
CEO, KSBR
marko.leppanen@ksbr.fi
Tel. +358 50 567 5198

Lenni Purokuru
Account Manager, AKK Sports Oy
lenni.purokuru@autourheilu.fi
Tel. +358 50 340 8024